Indian Weighing – Our People – Mr. Basant Sandooja

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Digitization is now the norm for industries, and the weighing industry is no exception. Digital technology is having a huge impact on our society right now and is altering our lifestyles.

In line with World Metrology Day, 2022, ‘ Metrology in the Digital Era,’ we at Weighing News, have invited The Managing Director of Avery India Ltd, Mr. Basant Sandooja, to share his thoughts with us. Mr. Sandooja shared his experience about how our industry has grown tremendously in terms of adapting to digitization. Mr.Sandooja also shares his perspective on how our sector would evolve and look like in the future .

Basant Sandooja is Managing Director of Avery India Ltd for the last 11 years. He is also President of WEMA (Weighing Equipment Manufacturers Association). He also represents the National Committee of Capital Equipment of the CII.

Basant is a technocrat & a seasoned management professional with over four decades of Corporate experience in setting up, growing, managing, and transforming businesses. He has been instrumental in leading several multinational corporations such as Demag Cranes, SMC Pneumatics, Comp Air etc. He has also served on the Boards of ITW owned “Avery Weigh-Tronix”, Finolex & J Power. 

Basant is a turnaround specialist and brings deep expertise in improving financial health, profitability, operational excellence & marketing.

Basant also serves on the CII National Task force for Ease of Doing Business and is passionate about doing our bit in supporting the reform agenda in the country.

We hope you will benefit and derive a lot of insights from this interview.

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Weighing News is an online news portal dedicated to the weighing industry, whether in India or abroad. We bring in the latest news and serve as a global knowledge platform for all those who are part of the world of weighing, such as • Manufacturers of weighing equipment • Component makers • Original equipment manufacturers (OEM’s) • Repairers and maintenance engineers • Transporters • Factory owners • Industry associations Because of our focus, we have a very specialised readership. Our visitors are the people engaged in the industry and they use or are involved with weighing products on a daily basis. Weighing News attempts to report on anything connected with weighing including new and emerging areas in the field. We aim to plug the dearth of knowledge and awareness amongst users of weighing scales and equipment about the innovation and events in the field. We cover all important happenings under different categories like company news, industry events and new launches, regulatory changes, product news and automation. There are also special features like • Knowledge centre • Interviews with experts • Case studies • Product suggestions In just two years, Weighing News has built up a regular readership through organic growth. Our visitors are spread across Asia, the Americas and Europe. India, USA, UK, Canada and Germany are the countries with the most readers, followed by China, Indonesia, Russia, Singapore and Greece. Weighing News is growing fast, with new visitors constituting the majority of our traffic. We offer additional facilities to our subscribers including a newsletter and updates delivered regularly to their e-mail.