Strategic partnership to boost automation and packaging in Italy

INDUSER and ICOEL have formalized a strategic partnership aimed at strengthening the offering of automation, weighing and packaging solutions for the Italian fresh produce industry.

The collaboration brings together ICOEL's more than fifty years of experience in supplying technology to fruit and vegetable packing facilities with INDUSER's expertise in associative weighing systems and multi-format packaging solutions for fresh produce. The complementary capabilities of both companies will enable them to deliver projects covering everything from product handling and preparation to final weighing and packaging.

The agreement was recently formalized by Bruno Stravato, CEO of ICOEL, and Pedro Martínez Lázaro, Chief Business Officer at INDUSER, who will jointly lead the development of new commercial and technological opportunities in the Italian market.

Among the immediate priorities is the promotion of projects focused on products such as cherries. In the longer term, both companies will work to increase the adoption of increasingly integrated lines designed to simplify day-to-day operations in packing houses and improve overall efficiency.

The partnership also reinforces one of INDUSER's strategic pillars: providing close and effective support in every market where it operates. Thanks to ICOEL's local expertise, Italian customers will benefit from more responsive, specialized support tailored to their specific needs.

INDUSER and ICOEL share a common vision built on innovation, customer focus and proactive market listening – principles that have guided the evolution of both companies and will continue to shape the development of their solutions.

The partnership will focus on delivering automation, weighing and multi-format packaging solutions across the full range of products currently served by INDUSER (tomato, cherries, blueberries, stone fruit, nuts, etc.), with particular attention to crops offering strong potential in the Italian market.

For customers, this partnership offers the advantage of working with a single point of contact capable of delivering technical expertise, industry knowledge and local support. In addition, the presence of a dedicated team in Italy will facilitate communication and streamline project implementation.

As part of this strategy, ICOEL will promote INDUSER's latest innovations, including the PGF series of weighing and packaging machines, the company's proven associative weighing solutions, and equipment designed to provide the flexibility required to adapt to continuously changing packaging formats and production requirements.

This partnership marks another step forward in building an increasingly comprehensive offering for the Italian fresh produce industry, combining technology, proximity and a shared vision for the future of automation.

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